INNOVATION FROM TRADITION
CURATION OF THE DESIGN INNOVATION MASTERS EXHIBITION
2 WEEK PROJECT
In Spring 2017 we've been involved in the design and curation of the Innovation from Tradition exhibition, which showcased projects by the Masters Innovation students at the Glasgow School of Art. During a 4 months long investigation, students of MDes/MSc Design Innovation reimagined centuries-old Scottish customs addressing circumstantial issues, re-interpreting them through the lenses of contemporary social, cultural practises, politics, movements and beliefs.
Partnering with a range of businesses and community organisations all over Scotland, students worked in teams to explore various "social design" contexts, such as Craft and Making, Spirituality and Belief, Music and Arts, and Community and Economy.
The exhibition was designed around the concept of "vexillology", which is the scientific study of the history, symbolism and usage of flags and related emblems. Starting from this concept, we involved each team of student to create a symbol representing their project at the exhibit. In order to create a unique and coherent visual language throughout the 12 projects we asked to complete this task by using only one medium: tape! The limitations of the medium allowed a consistent, strong visual identity for the whole Master course.
The final symbols have been used to brand the event through handmade washi tape illustrations, and on printed poster materials.