BRANDING AND EXPERIENCE DESIGN
4 WEEK PROJECT
In the Summer of 2016 we undertook a fast paced re-styling of the AR1 Group brand – a young business incubator specialised in electronics, marketing and creative enterprises.
The project extended beyond creating a logo and colour scheme, into designing the full end-to-end experience of people coming into contact with the brand, visiting the premises, and working in the office spaces.
We developed the interiors of the office spaces, along with a series of concepts, to provide a unique experience for visitors, including a 3D printing station for custom branded products. A series of graphics conveying the values of the company, and a bespoke customisable PVC rain jacket for visitors to take away if caught out by the ever reliable Glasgow rain.
The following images are drawn upon the 5 main company values: Fun, Resilient, Smart, Change, One. Your turn to guess what's what!